» » » 👉 Nike announces Nike+ FuelBand SE and Nike+ Move app, updates Nike+ FuelBand app

NIKE, Inc. has today announced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand app, at an event in New York City. "We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels," said Stefan Olander, Nike's VP of Digital Sport.
Nike announces Nike+ FuelBand SE and Nike+ Move app, updates Nike+ FuelBand app
Nike announces Nike+ FuelBand SE and Nike+ Move app, updates Nike+ FuelBand app
Originally launched in early 2012, the iconic Nike+ FuelBand tracks all day movement using NikeFuel. The new Nike+ FuelBand SE builds on the iconic design and experience and delivers even more information and motivation to keep users moving. The Nike+ FuelBand SE comes in classic black with the addition of color options on key parts of the band. It will now be available in France, Germany and Japan, in addition to the U.S., UK, and Canada.

NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities-from a morning workout to a big night out. Nike analyzed over a year's worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of your all-day movement. Uniquely designed to measure whole-body movement no matter age, weight or gender, NikeFuel tracks a user's active life.

Nike+ FuelBand spp and the Nike+ FuelBand SE
A richer experience is driven by key firmware and hardware upgrades that unlock new capabilities and help users set and achieve their goals. Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand app. Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED.

Nike+ Move app
The Nike+ Move App is an introductory NikeFuel experience for iPhone 5S users. Nike+ Move measures when, where and how you moved and uses NikeFuel to motivate you.  Nike+ Move then lets you compare your movement with that of your friends or other Nike+ Move users around you.

Availability
The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time. The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US). A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at www.nike.com/fuelband.

Additionally, the updated Nike+ FuelBand app and the Nike+ Move app will be available for free download on November 6, 2013, from the iTunes App Store.

 

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