Opera introduces new logo and brand identity. Opera today unveils its new brand identity and a new logo. The cornerstone of Opera's new brand identity is its redesigned logo. Opera has evolved a lot since it started journey as a browser company 20 years ago. To reflect this, Opera have dropped the "Software" from its logo.
Opera introduces new logo and brand identity
Do more with the new "O"
The cornerstone of Opera's new brand identity is its redesigned logo. It still preserves the good ol', familiar red "O". But, just as its products are about more than technology, the new logo stands for more than the first letter of its company name. The 3-dimensional "O" symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life - whatever you seek online, Opera helps you do more!
From "Opera Software" to "Opera"
Today, we see Opera more as an internet company providing great experiences online. To reflect this, Opera have dropped the "Software" from its logo.
How it worked on it
Building that system has involved a tight collaboration between Opera's in-house creative team and two independent agencies – U.K.-based DixonBaxi, who helped it define the global brand and creative strategy, and Anti from Norway, who worked with it on the visual identity.
The new "O" first rolls out on mobile phones
Today, Opera revealing the new identity and updated icon for its flagship product Opera Mini on the iOS platform. Opera's subsidiary mobile-advertising company Opera Mediaworks is also launching a fresh, new look.
Over the next few months, Opera will be rolling out the new brand across the Opera family, including our entire product portfolio. Opera for Android, Opera Mini for Android, Opera Mini for Windows Phone and Opera for computers are next in line for the change, within the next few release cycles. Soon afterwards, it will revamp the icons and logos for of its data-management app Opera Max, the Opera Coast browser for iOS and its other apps.