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Sony launches Concept for Android initiative in Sweden. Sony today announces the launch of a new initiative in Sweden to give 500 Xperia Z3 users the chance to try Sony's Concept for Android - a concept operating system with a fresh take on Sony's user experience based on Android 5.1, Lollipop.
Sony launches Concept for Android initiative in Sweden
Sony launches Concept for Android initiative in Sweden
Sony's Android concept is a new initiative for Sony users that have a passion for innovation and the latest technology. As a Sony user you have the opportunity to trial a new concept Android software build for Xperia Z3. The initiative is all about letting you - Sony's users - evaluate the software, so they can acquire feedback to improve the experience based on what you like and what you don't.

This trial will help Sony assess the potential of running wider Android operating system concept initiatives for more markets, devices and users in the future - as Sony look to shift towards a model that allows for the creation of experiences with real user input, whilst adopting more transparent and open workflows.

The Concept for Android initiative will eventually enable Sony to respond to your needs quicker and easier. If you're an Xperia Z3 user based in Sweden and want to get involved, check out the Xperia Lounge application to read full details, terms and conditions and register. But, hurry! As the initiative is limited to 500 places, users will be selected on a first come, first serve basis - successful applicants will be notified over the coming weeks.

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